This video was produced as part of Imago 2016 which provided a youth-focused media arts enrichment program led by local digital film professionals through four monthly film labs and an intensive three-day masterclass.

The participants recorded the song with the band on Friday night and filmed and edited this video on Saturday and Sunday.

Producers: Rick Sickinger, Aaron Neeb

Instructors: Randall Lobb, Mark Hussey, Valerie Laurie, Christine Buijs, Isaac Elliott-Fisher, Jeremy Penn, Thomas Ireland

Youth Participants
Tavia Lance
Alec Moore
Daniel Nogueira
Wyatt Miller
Anthony Lasby-Natarelli
Seth Nichol
Liv Hussey
Kai Hussey
Ocean Hussey
Kieren Melady
Ryan Irwin
Sienna Freeman-Powers
Elmir Bilalic
Jayden Cross
Matthew Winegarden
Nate Zoethout

Imago offers Huron County youth the opportunity to explore their creativity while building their technical skills in digital filmmaking. Open to youth ages 14-19, Imago provides a youth-focused media arts enrichment program who will be led by local digital film professionals through four monthly film labs and an intensive three-day masterclass.



Leading up to the three-day masterclass, Imago will host a full day of film labs that will take a high-level approach to film making by looking at pre-production, production and post-production. The  labs will take place at Faux Pop Station in Goderich.

Film Lab 1: Pre-production

Date: Saturday, April 30
Time: 9:00 AM – 5:00 PM

Participants will come into Imago right where everything starts: at the beginning. Students will learn the complexities of the work that happens before the lights, camera and action. Students will dig into generating concepts, selecting, outlining, writing, and building the project’s entire ecosystem from the ground up in order to set up for the shoot.

Film Lab 2: Production

Date: Saturday, April 30
Time: 9:00 AM – 5:00 PM

As promised: lights, camera, action! Students will journey through the most physically demanding aspect of filmmaking – the shoot. Participants will get a sense of the technological and logistical machinery that must be engaged before they can get artistic in the moment.

Film Lab 3: Post-production

Date: Saturday, April 30
Time: 9:00 AM – 5:00 PM

Imago participants will gain a sense of the mountain of details that make the difference between a good video and a disaster. Students will come face to face wth the specificities of managing data, editing, sound mixing, graphics and treatments and all the tech that goes into that final render out for the audience.


This three-day immersive digital media masterclass will take place June 10-12, 2016. Students must have completed at least one of the Film Labs to participate in the Masterclass weekend. The masterclass begins on the Friday evening with the students being introduced to a theme chosen by the professional mentors and youth. Participants work in teams with their mentors to plan, produce, edit, and present their final digital media videos.

The masterclass schedule:

  • Friday, June 10, 6:30-11 p.m. – Divide teams, establish concept and begin creating script and storyboard
  • Saturday, June 11, 8 a.m.-11 p.m. – Finish storyboard, secure necessary costumes and props, and begin shooting. Plan post-production elements needed for the videos
  • Sunday, June 12, 8 a.m.-5 p.m. – Final shooting and sound recording, editing, addition of animation or sound elements, credits, and other post-production elements


The program ends on Sunday evening with a two-hour film festival to screen the videos that were created in the masterclass, as well as show works by the professional mentors, and previous independent work created by the students.


Email: – students are welcome to submit a link of their previous work
Cost: $50 – payable at first film lab (subsidy available upon request)

Billeting: If you require accommodations for the Masterclass weekend in Goderich, please email or call 519-482-5457 ext. 8 for billeting details.


Faux Pop Media: The directors of Faux Pop Media, Randall Lobb and Mark Hussey, will be the key professional mentors and instructors for Imago. Faux Pop Media is a successful digital media company based in Goderich. Both Lobb and Hussey were born and raised in Huron County and share a philosophy that high-quality professional digital media work can be produced anywqhere, including rural southwestern Ontario. Lobb has previously worked as a media arts teacher at Goderich District Collegiate Institute and Hussey has worked as a mentor in previous youth arts education pro0jects produced by Huron Arts & Heritage Network.

Valerie Laurie: Valerie Laurie has been working in film and television for 15 years in both production and post-production during which time she has cultivated relationships with a broad spectrum of top behind-the-camera talent. She has spent eight years putting crews together for large-scale productions at CBC. Prior to that, she coordinated post on productions for CBS, ABC, Lionsgate, CBC, A&E, ESPN, Discovery, and many more. After so many years of helping others perfect their own creations, she has decided to re-team with her film school pal, Marco, to get her own creative on. Laurie is currently producing multiple projects in development, including a feature film entitled Drowning.

Aaron Neeb: Music teacher and Imago project coordinator Aaron Neeb grew up near Crediton on a dairy farm. After attending South Huron District High School, Aaron pursued his musical studies at the University of Western Ontario where he studied French horn. In 2011, he graduated from UWO with a Bachelor of Music, Honours Music Education. He then attended the Althouse Faculty of Education where he studied Intermediate/Senior Music and History. In 2012, he graduated from the faculty of education and was the recipient of the Don Wright Faculty of Education Music Scholarship, an award given based on academic excellence in instrumental music pedagogy. Aaron is currently employed with the Huron-Perth Catholic District School Board and the Avon Maitland District School Board as a supply teacher and as the Youth Cultural Coordinator for Imagine South Huron. Imagine South Huron is a youth entrepreneurship program that assists youth in commercializing their talents in arts, culture and heritage in South Huron.

Christine Buijs: Christine is a filmmaker from Toronto, ON. As a child and teenager, she was passionately involved in theatre and playwriting and became enthralled with storytelling. She won her first playwriting competition through Tarragon Theatre while still in high school, and became a young Playwright-in-Residence at Tarragon. She went on to study photography at Sheridan College and after graduating, she focused on the entertainment and fashion industries. Incorporating her love of writing, directing and photography, she turned to filmmaking. She started by working on music video sets, and writing, directing, and shooting her own short films. Her first short, HIGHWAY, aired on CBC Television in 2007, and her third short BODYMAX won Best Picture at the Toronto Film Challenge in 2012. In 2014, she was selected as one of four directors from across Canada to participate in the NSI Drama Prize Program with her original comedic short film, DIVORCE PHOTOGRAPHER. Buijs is currently developing a half hour comedy series and her first feature film.